I live in London
cefadroxil dose When it comes to choosing which sandwich to have, there are two mental processes in effect, explains Debora Thompson, an associate professor of marketing at Georgetown University's McDonough School of Business. One is our conscious attention to the sandwich. The other is our non-conscious "gut" response to it. Pictures, she says, tend to trump facts in both processes. "Marketers have known for decades that visual cues are very impactful in how people process and weigh information," Thompson says. In the attention category, it simply takes less mental effort to process pictures. "It's less taxing on our cognitive system," she explains. "When you talk about ingredient labels and reading calorie info, all that is pure cognition."?